Elazar Gilad: Navigating iGaming Regulation and Leading Industry Innovation
Elazar Gilad: Navigating iGaming Regulation and Leading Industry Innovation
With over a decade of experience in iGaming, SEO, and online marketing, Elazar Gilad has emerged as a pivotal figure in shaping the industry. Known for his strategic acumen and innovative approach, he has successfully spearheaded projects across competitive global markets. In this exclusive interview, we explore Elazar’s journey, achievements, and vision for the future of iGaming.
Professional Background
Current Role: Chief Revenue Officer (CRO)Elazar currently leads media buying and affiliate teams in Kyiv and Sofia, focusing on key performance indicators such as:
NDCs (New Depositing Customers) per month by acquisition channel.
LTV (Lifetime Value) by market and acquisition channel.
CPA (Cost Per Acquisition) efficiency.
Churn rates and deposit metrics.
“As CRO, I aim to align short-term goals, such as onboarding new affiliates, with long-term strategies like funnel optimization and SEO projects. This dual focus ensures sustainable growth,” he explains.
Key Achievements:
Led comprehensive marketing operations as Marketing Director at Spill Media, scaling iGaming brands through affiliate management and CRM strategy development.
Played a pivotal role in 2016 at Enlabs, developing proprietary platforms to enhance control over IP and market operations.
Created one of the first AI-driven content feed generators, successfully integrated into sports.es.
Areas of Expertise
iGaming Leadership:Elazar’s expertise encompasses CRM, slot mechanics, compliance, and risk management. His deep understanding of regulatory frameworks and emerging technologies such as AI and blockchain has positioned him as a thought leader in the field.
Strategic Marketing:“Marketing in iGaming requires a balance of creativity and precision,” says Elazar. With a focus on SEO roadmaps, affiliate marketing, and data-driven acquisition strategies, he has consistently optimized budget allocations for maximum ROI across diverse markets.
Emerging Market Expansion:Elazar has successfully navigated markets in Asia, Europe, and the Middle East. His multicultural business acumen stems from hands-on leadership roles in Bangkok, Estonia, and Dubai.
Certifications
Elazar’s credentials reflect his commitment to excellence:
CRM - Customer Relationship Management
Native Advertising Strategy Expert
Online Casino Management
Slots Games Mechanics
Anti-Fraud and Payments Handling
LinkedIn Marketing Solutions Fundamentals
GDPR Compliance
AML (Anti-Money Laundering)
FAQs
Q: What defines your leadership approach?A: I prioritize adaptability and collaboration, empowering teams to innovate and achieve long-term growth. By leveraging data and insights, I ensure decision-making aligns with business objectives.
Q: How do you handle challenges in dynamic industries?A: My approach includes thorough market research, competitive analysis, and implementing agile solutions tailored to specific industry needs.
Q: What inspires your work in the iGaming sector?A: The dynamic nature of iGaming excites me, especially the opportunity to combine cutting-edge technology with user-focused strategies to create exceptional experiences.
Links & Projects
Spill Media
Slots Academy
GBC Time Interview
LinkedIn Profile
Closing Thoughts
Elazar Gilad’s journey exemplifies the transformative power of strategic leadership in iGaming. His ability to adapt, innovate, and inspire sets a benchmark for industry professionals.
"The iGaming sector thrives on innovation and adaptability. I am excited to continue shaping its future while empowering teams and driving meaningful growth," he concludes.
For further discussions, collaborations, or insights, feel free to connect with Elazar through the links provided.
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